The Heart of England Welcomed National Spotlight with
The Hotel Inspector
Coventry’s own Heart of England Conference and Events Centre recently stepped into the national spotlight, featuring in Episode 8 of Season 20 of Channel 5’s popular series The Hotel Inspector with Alex Polizzi. The episode focused on the property’s on-site accommodation, formerly known as Old Hall House, which after Alex’s expert guidance has been relaunched as Heart House.
The Heart of England has long been known locally as a versatile venue, offering everything from corporate events and weddings to family days out. But like many hospitality businesses, the accommodation side had faced challenges in standing out in a competitive market. The opportunity to work with The Hotel Inspector was both a nerve-wracking and exciting step, bringing with it an honest appraisal of the business, fresh ideas for improvement, and a national television audience.
Managing Director Stephen Hammon appeared on the show alongside his daughters Frankie and Georgie, making the experience a true family effort. Together, they worked with Alex Polizzi to take a fresh look at the accommodation and implement changes to help the business thrive.
The transformation into Heart House has already begun to make its mark. With clearer branding, a stronger identity, and an improved guest experience, the team has seen a boost in bookings and occupancy since the episode aired. Guests are responding positively not only to the refurbished spaces but also to the renewed confidence and energy that the rebrand represents.
The programme also highlighted the importance of partnerships in hospitality. Experience gift company Wonderdays visited the property during filming, showing how collaborations can open doors to new audiences. With the popularity of “experience days” on the rise, this link offers opportunities for Heart House to attract customers looking for more than just a stay – but a memorable experience.
For the Heart of England team, the TV appearance has been more than a makeover; it has been a catalyst for growth, innovation, and renewed ambition. Being featured on a national platform has raised awareness of the venue well beyond Coventry, bringing in visitors who might otherwise never have discovered this hidden gem.
Stephen Hammon, Managing Director of Heart of England, said: “Appearing on The Hotel Inspector has been a real turning point for us. Heart House now has a strong identity, and we’re excited to welcome even more guests in the months ahead.”