At The Heart of England Conference & Events Centre, we’re always looking for new ways to elevate the event experience — and with the launch of our incredible new Skybar within the Showground Arena, we’ve done exactly that.
Set within 160 acres of beautiful Warwickshire countryside, our Showground has become a go-to destination for organisers looking to create large-scale outdoor events with real impact. Over the years, we’ve hosted everything from high-energy festivals and exciting product launches to corporate team-building events, exhibitions and family fun days. The flexibility of the space allows our clients to think big, whether that means fairground rides, street food villages, live entertainment, outdoor activities or expansive marquee setups.
Now, the arrival of the Skybar has added an entirely new dimension to the Showground experience.
Designed with a striking aviation-inspired look, the Skybar immediately catches the eye with its twin aeroplane staircases leading guests up to an impressive rooftop terrace. As visitors climb aboard, they’re treated to panoramic views across the Showground and surrounding countryside — offering a completely different perspective on the atmosphere and excitement below.
The Skybar itself is far more than just a bar. Beneath the rooftop terrace sits a fully operational drinks bar, creating the perfect social hub for guests to gather, network and unwind throughout an event. Whether used as a VIP lounge, central event feature, sponsor activation space or simply somewhere to enjoy the view, the Skybar brings a real wow-factor that guests instantly remember.
What makes the combination of the Showground and Skybar so special is the balance they create together. The Showground delivers the scale, flexibility and freedom for ambitious outdoor events, while the Skybar adds elevation, atmosphere and a standout focal point that transforms the overall experience.
As the events industry continues to evolve, we remain committed to investing in exciting new features that help our clients create memorable events that stand out from the crowd. The launch of the Skybar is another step forward in ensuring The Heart of England continues to offer unique event spaces that inspire creativity and deliver unforgettable experiences.
Whether you’re planning a corporate festival, product launch, family fun day or large-scale celebration, our Showground and Skybar combination offers the perfect setting to bring your ideas to life.
To find out more about hosting your next event with us